AthleteCon 2025, held in Charlotte, N.C., on May 30, 2025, brought together prominent figures in the world of college athletics to discuss and promote the branding of athletes' names, images, and likenesses. The event focused on empowering college athletes to leverage their personal brands effectively. Livvy Dunne, a notable figure in the gymnastics community, was among the attendees. The event featured discussions and workshops aimed at helping athletes navigate the complexities of name, image, and likeness (NIL) branding. The gathering provided a platform for athletes to learn from industry experts and each other, fostering a collaborative environment to enhance their marketability and professional growth. The conference underscored the growing importance of NIL rights in college sports, highlighting how athletes can monetize their personal brands while still in college. This event is part of a broader trend in collegiate athletics, where athletes are increasingly recognized for their market value beyond their athletic performances. The discussions at AthleteCon 2025 are expected to influence future policies and practices in college sports, ensuring that athletes have the tools and knowledge to succeed both on and off the field.