On June 6, 2025, Mondelēz International, the company behind the Oreo brand, filed a lawsuit in the United States against the budget supermarket chain Aldi. The lawsuit alleges that Aldi has "blatantly" copied the packaging of Oreo snacks, aiming to deceive consumers and benefit from the brand's reputation. The legal action centers on the packaging of Aldi's store-brand chocolate sandwich cookies, which Mondelēz claims is designed to mimic the distinctive look of Oreo packaging. The lawsuit asserts that Aldi's packaging is likely to confuse consumers, leading them to believe they are purchasing Oreo products when they are actually buying Aldi's store-brand items. Mondelēz International is also known for producing other popular snack brands such as Wheat Thins, Nutter Butter, Chips Ahoy!, and Ritz. The dispute highlights ongoing tensions between major food manufacturers and discount retailers over product packaging and branding. Such legal battles often revolve around the delicate balance between fair competition and the protection of established brand identities. The outcome of this lawsuit could set a precedent for future cases involving similar allegations of packaging imitation.