The viral plush toy Labubu from China's Pop Mart was officially released on June 2, 2025. The launch of Labubu marks a significant milestone for the company, which has been building anticipation for the toy's arrival over an extended period. Labubu, a plush toy, has garnered considerable attention due to its unique design and the extensive marketing efforts leading up to its release. The toy is part of Pop Mart's broader strategy to expand its product line and capture a larger share of the global toy market. The release of Labubu comes after years of development and strategic planning by Pop Mart. The company has leveraged social media and influencer partnerships to create buzz around the toy, ensuring that it would be a standout product in the competitive toy industry. The toy's design and features have been meticulously crafted to appeal to a wide audience, from children to collectors. As of the release date, Labubu is now available for purchase, and initial reactions from consumers and critics alike are being closely monitored. The toy's success will likely influence future product releases from Pop Mart, as the company continues to innovate and expand its offerings.